Nikki Sweet

Anthem

Anthem AI Innovation Group

Role
Director of Digital Solutions, Experience Design
Dates
2019 – 2021

Overview

As Director of Digital Solutions for Anthem's Exponential Technology group, I led the UX & Product Design team delivering insured and direct-to-consumer native app experiences for Android and iOS. Our team's expertise spanned UX research, ideation, UX, interaction and visual design — shaping the AI-powered products that would define how Anthem's members experienced digital healthcare.

  • Design Leadership
  • Mentorship
  • Ideation
  • UX Research
  • User Flows & Wireframes
  • Visual Design

Problem Statement

People didn't feel they were able to access affordable, personalized healthcare, and the tools available to help them navigate their options were fragmented across insured and direct-to-consumer experiences. Early into this portfolio's development, the emergence of COVID-19 introduced a new urgency — the team had to move with unprecedented agility and speed to meet new information and user needs in real time.

Objective

Our mission was to make healthcare as easy to access as Amazon. We focused on how we could deliver quality health care access to smartphones across America in an easy, affordable solution.

Delivery

We developed a strong understanding of the largest gaps and pain points in the current healthcare experience to understand what to prioritize. Through both new builds, as well as leveraging a few key strategic partners, we built out a seamless virtual care offering for both direct-to-consumer and Anthem-insured users.

We shaped the AI-driven care experience across Anthem's app portfolio — work that remains one of the most personally rewarding goals of my career: building more effective, affordable paths to care for the people who needed it most.